Strategy
What the agentic advantage actually is in this business, where the moat sits, and what the company will not pursue.
agenda · priority · moat · scope
№ 00Young Digital ABStockholmThe offering
The offering
What you are buying is access to one person across seven areas, from the strategy down to the code itself, standing on twenty-two years of Nordic retail. Below: those seven areas, five ways to buy them, the method behind all five, and five habits that differ from how a firm would do the same job.
Seven areas, and no handover between them
In a firm these sit in different practices and you are passed between them. Twenty-two years in Nordic retail is not one of the seven, it is the ground they all stand on.
Human architecture
The organisation designed around agents rather than an existing org chart automated. Decision rights and accountability.
team shape · decision rights · hiring · escalation
Digital architecture
A stable core and a tool layer meant to be replaced. Where the build-or-buy line falls, and why.
core vs layer · build/buy · integration · lock-in
Operating model
Agents where work repeats, code where rules are known, people where judgement lives. Ownership and quarterly review.
task split · ownership · sampling · guardrails
Leadership and culture
Leading people who have never worked this way, and building the capability bridge deliberately instead of waiting for it.
cadence · coaching · resistance · handover
Commercial and marketing
Fifteen years of marketing and marketing automation, now the most agent-native discipline there is.
campaigns · lifecycle · demand · content ops
Venture building
Businesses that did not exist before, taken from nothing to trading, including the parts AI is no use for.
0 to 1 · concept · launch · unit build
Nordic retail
Twenty-two years. Assortment, buying, campaigns, shrinkage, staffing, stores and e-commerce in the same business.
grocery · specialist · franchise · supplier side
Five shapes the work takes
The same access, bought in five sizes. Each one names what lands on your desk, how long it takes and what it costs, before you have to ask.
01
The Survey
Diagnostic · 4 days
A written read of where you actually are, delivered in the same week.
- A map of the work, marking what is running, what is a pilot and what is theatre
- The three changes that have to happen next, in order, with who owns each one
- A one-page agent governance standard you can adopt immediately
Not a maturity score, and not a proposal for a larger engagement.
€8,0004 days
32 hours × €250
32 hours × €250
02
The Bridge
Build · 1 month, three days a week
One agent in real production, with the person who will keep it running already trained on it.
- The agent itself, live, with guardrails, logging and traceability
- Monitoring, so that a thing which stops is noticed the same morning
- A named owner on your side, trained, and every line of it in your repository
Not a proof of concept, and not a demo that needs me present to work.
€24,0001 month
96 hours × €250
96 hours × €250
03
The Helm
Interim · 3 months, three days a week
Someone in the leadership team while the change is actually made, ending with a team that runs it without me.
- The operating model decided task by task: agents, code, and where a person stays
- The hiring and capability plan, and the weekly working cadence that carries it
- Board and owner communication that survives the first quarter without me
Not a steering-group seat, and not advice nobody has to act on.
€72,0003 months
288 hours × €250
288 hours × €250
04
The Field Report
Talk or workshop · one day
A field report from inside a company that did it, including what it cost.
- A keynote, or half a day with the leadership team, built on your situation
- Seven principles, each with the case where it does not hold
- The questions afterwards, answered without a slide to hide behind
Not a trend deck, and not a talk that ends in a sales pitch.
hours × €250one day
preparation quoted first
preparation quoted first
05
Consultancy
Open · by the hour
Hours, on whatever the problem actually is, with no shape imposed on it.
- A second opinion on a decision that is nearly made, before it is made
- A read of a plan, an architecture or a vendor contract
- Being in the room on the day the decision is actually taken
Not a retainer. Hours are booked and used, never reserved.
€250per hour
excluding VAT
excluding VAT
MethodThe same four moves, whichever shape you buy
Make the map. Draw the line. Build. Hand over.
The moves are deliberately dull. What makes an AI programme stall is almost never the model, it is that nobody decided who is accountable when the machine is wrong.
One
Make the map
Walk the work from the inside, task by task, not from a system diagram. What runs, what is a pilot, and what is theatre.
Two
Draw the line
Agents on one side, ordinary code in the middle, people where context and judgement live. In writing, with a name against each one.
Three
Build
One thing into production with its guardrails, its logging and its monitoring. Narrow on purpose, because a narrow thing finishes.
Four
Hand over
A named owner, trained, with the code in your repository and a standing quarterly decision to keep the agent or switch it off.
Same furniture, opposite habits
The large firms are good at this work. These are the five places where a one-person practice can simply behave differently, and does.
| What a consultancy does | What Young Digital does |
|---|---|
| A team you meet at the pitch, and juniors on the work | One person. The one in the room is the one doing it, and there is nobody to bill underneath |
| A price arrived at after they have judged what you can pay | €250 an hour, published, the same number for everyone, on the public website |
| The deck is the deliverable, and the pilot ends when the invoice does | It runs when I leave, it is in your repository, and your named owner has already kept it running once |
| Case studies with the failures edited out | Seven principles published free, each with the case where it breaks, and two that have no counter-case at all |
| A retainer, renewed | Refused. Advice nobody has to act on is a subscription, not work |
StartTwo hours, and you will know whether there is anything here
Samuel Young
Young Digital AB · Stockholm
Two hours costs €500, and it comes off the first invoice if it turns into work. If it does not, you have had two hours from someone who has already run the thing you are about to attempt.